Hotel industry has evolved from a traditional “Room & Board” to a much more competitive service industry. The change was fuel by fragmented customer needs, diverse customer segmentation, emerging direct and indirect competitors, and growing number of stakeholders in tourism industry.
In order to cope with such change, uplift hotel management team to be able to provide “value proposition” to its customer, and stay ahead of competition, the course is designed for participants to practice managing simulated hotels and stakeholders within the industry.
“Hotel Sunrise” was designed to enable learners to showcase their strategic planning, negotiate a mutual benefit deals with other teams, and manage fluctuation in demand-supply of tourism industry. Learners will have to work together to maximize team outcome while trying to balance the benefit of all stakeholders, including themselves.
1. Improve strategic thinking skills
2. Encourage teamwork
3. Ensure understanding of overall big-picture of hotel business
4. Emphasize customer centric and service excellence
The simulation allow participants to showcase their strategic planning, negotiate a mutual benefit deals with other teams, and manage fluctuation in demand-supply of tourism industry.
Towards the end of the simulations, the course will focus more on overall big-picture of hotel business;
Achieve commercial goal – maximize profit and customer satisfaction
Establish a healthy and sustainable business relationship with other stakeholders