In a fast-pace consumer market, consumer behavior change rapidly. Not only food companies must effectively capture customers’ demand to achieve target revenue, but also needs to control cost in order to enjoy profit. Common strategies that we often see are branch expansion and portfolio diversification. Both of which requires in-dept understanding of consumer insight. Lack of understanding or poor analysis may lead to various downsides and ultimately cause a total failure; high operating cost, waste of raw material, poor quality of service, higher turnover rate, inconsistent taste, etc.
“Food empire” was designed for participants to practice strategic thinking, and managing value drivers along food supply chain, starting from farming, food processing, all the way to downstream business; restaurants.