Roadster

  • Course Details
  • Learning Outcome
  • Equipment

Course Details

The Roadster business simulation game provides learners the opportunity to explore the EV car marketing business model. This begins with market research, customer segmentation, target market identification, and customer data analysis to create personas. Learners will then plan marketing strategies based on customer needs. The game also allows learners to practice choosing communication channels, setting pricing strategies, and developing after-sales services to enhance customer experience. The ultimate goal is to help the organization achieve maximum sales and profitability.

Learning Outcome

1. Analyze the value chain of EV business in the downstream sector

2. Understand the business module of electric vehicles

3. Understand the method of market segmentation and accessing market segments with different strategies

4. Understand the value proposition principle of products or services to meet the needs of each customer group

5. Understand the principles of public relations (PR), ads campaign, and building customer relationships

6. Analyze financial statements and investment planning for maximum profitability

7. Understand and manage risks in the electric vehicle business

Equipment

Course Features

  • Duration 1
  • Target Audience All Level
  • Language Thai, English
  • Classroom size 20-40
  • Download Brochure

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